The mark is the mouth of the oven with one ember inside it. The ember is the shape of an olive. The words are set in Instrument Serif, the same face as the website, with the ampersand in italic and in ember.
Why an arch. Almost everything on the menu spends a minute in one big oven. The arch is the first thing guests see when they walk in, and it reads as a doorway too: a place you go into.
Why one ember. Orange is used sparingly across the whole brand, so it always means the same thing: the fire, and the thing to press. The single ember carries that idea into the mark.
Give the logo room. Keep a clear space around it equal to half the height of the logo, marked x. Nothing else goes inside that space: no text, no edges, no other logos.
The room at 8pm: dark green walls, firelight, cream linen. Mostly dark, with ember used only where it matters.
Rough proportions on a typical page or screen. If ember starts to take over, take some away.
Two free Google fonts. A narrow, warm serif for headings and prices, and a plain modern sans for everything you read or tap.
Wood-fired, five minutes from the station.
Mains from the fire
Almost everything we serve spends a minute in one big oven, fed with oak from a farm down the road.
Charred lemon, garlic, green sauce. Gluten free, dairy free. Dinner only.
Your table
Shot by firelight. The food is the hero, close and warm, on dark stone, olive wood and linen. The room is shown the way it feels at 8pm.
Real firelight and candlelight. No flash, no bright white backgrounds, no cold daylight.
From above or at a low angle, filling the frame. One dish per picture, as it leaves the pass.
Green stone, olive wood, grey linen. Let the food bring the colour. No props that are not on the table.
Like a good waiter: warm, brief, and straight to the useful bit. Short sentences, plain words, British spelling.
Dinner Tuesday to Sunday from 5pm, and lunch at the weekend.
Tell people what they need, in the order they need it.
Join us for an unforgettable culinary journey!
No hype and no exclamation marks.
Running late? Tell us and we will hold your table.
Talk to one person, as you would at the door.
Please be advised that tables may be released after 15 minutes.
No small print voice, even for rules.
Blistered, flaky salt, lemon.
Name what is on the plate. Three or four words is enough.
Our signature artisanal peppers, lovingly kissed by flame.
No adjectives doing the work the food should do.
The mark on hearth green, nothing else. Supplied square at 1024px; the phone rounds the corners.
180px120px60px40pxOlive & EmberThe same green, the same fire, the same two fonts, from the homepage to the phone in a guest's pocket.
